Willow + Sim is a baby lifestyle brand empowering parents to live happy and beautiful lives with their children. When our founder Simone couldn’t find one brand to trust for her everyday needs as a new mom, she had to create it. Not willing to fill her house with loud coloured plastic products plastered with kiddie prints or cartoon characters, she knew that there had to be others out there looking for it too. Her mission is to bring design, beauty and calm into every family’s home through a range of stylish products for modern parents.