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      Willow + Sim
      • Shop
        • Feeding
          • No sleeve bibs
          • Long Sleeve Bibs
          • Out Set - coming soon
          • Placemats - coming soon
        • Beach
          • Poncho Towels - coming soon
          • Bamboo Beach Set - coming soon
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          • Change Pad - coming soon
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      • Feeding
      • No sleeve bibs
      • Long Sleeve Bibs
      • Out Set - coming soon
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      • Poncho Towels - coming soon
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      A day at the beach has never looked so good

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      WHAT EVERY MODERN MAMA WANTS

      We know what it's like... We get it, we get you!

      You want convenience, more time back, less mess, less washing, maybe even a little more sleep.

      We want to help you with all of that, whilst adding the style and flair you want along the way...

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      Silicone beach toys

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      LONG SLEEVE BIBS

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      Bamboo beach toys

      OUR STORY

      We're a baby lifestyle brand empowering parents to live happy and beautiful lives with children. 

      When our founder Simone couldn’t find a brand to trust for all her everyday needs, she had to create it and knew that there had to be others out there looking for it too.  Her mission is to bring design and beauty into every family’s home through a range of stylish products for modern parents.

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      BEST SELLERS

      SILICONE KIDS BEACH TOYS - PARCHMENT - Willow + Sim
      SILICONE KIDS BEACH TOYS - PARCHMENT - Willow + Sim
      SILICONE KIDS BEACH TOYS - PARCHMENT
      11 reviews
      $ 34.99 USD
      Parchment
      Pink sand
      Sharkskin
      SILICONE KIDS BEACH TOYS - PINK SAND - Willow + Sim
      SILICONE KIDS BEACH TOYS - PINK SAND - Willow + Sim
      SILICONE KIDS BEACH TOYS - PINK SAND
      No reviews
      $ 34.99 USD
      Parchment
      Pink sand
      Sharkskin
      BAMBOO KIDS BEACH TOYS - SHARKSKIN - Willow + Sim
      BAMBOO KIDS BEACH TOYS - SHARKSKIN - Willow + Sim
      BAMBOO KIDS BEACH TOYS - SHARKSKIN
      No reviews
      $ 59.95 USD
      Pink sand
      Pristine
      Sharkskin

      Hear from our customers

      from 5727 reviews
      WATERPROOF RUFFLE BIB LONG SLEEVE - KEEPSAKE LILAC
      Only for special occassions

      Not an every day, multiple times a day use. This is not like silicone bibs that you can just wash after every meal and have it ready for the next meal. I think it's going to come in handy for when I need my baby's clothes to stay clean like for any special occasion. It also fits tight around the wrist and I did buy the right size for a 1 year old but also its kind of not a big deal since it's only going to be worn during a meal. It's ok overall. I think I could possibly use it for painting activities.

      A Ramirez
      WATERPROOF RUFFLE BIB LONG SLEEVE - KEEPSAKE LILAC
      09/05/2021
      WATERPROOF RUFFLE BIB LONG SLEEVE - KEEPSAKE LILAC
      Best bib in the market!

      LOVEEE this bib! Literally the best bib out there for a baby girl. My daughter always makes a HUGE mess when she eats so I have been looking for the best bib to contain the mess and THIS IS IT!! I have tried countless bibs (Bumpkin long sleeve, Mushie silicone bib etc) and this has been the best so far. It’s made out of a really great material that is super easy to clean. The cute little frills on the sides and the pocket at the bottom really help in catching a lot of food so close to nothing gets on the floor. I got the lilac color as a long sleeve and it’s beautiful. Looks just like the picture!

      Ariel Berrios
      WATERPROOF RUFFLE BIB LONG SLEEVE - KEEPSAKE LILAC
      05/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      Very cute and high quality

      I love these bibs! We bought 4 to ensure we would have enough in rotation because we all know little people can be wild eaters. My baby is 8 months for reference and she should be able to wear them for quite a while. These are very high quality, adorable colors, and clean very easily. I wish they came down just a tad longer but they're perfect for what she needs right now and for the next year (and I simply tuck them into the high chair as she's wearing it to keep her legs clean). I like that they're wide. I definitely prefer them over the silicone bibs we have.

      MamaBear
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      04/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      This bib makes pictures super cute!

      I am SO happy with this bib! My baby is starting to try food, so I take a lot of pictures of her attempts to eat. This bib makes those pictures super cute! It's also very practical, because I can just rinse it off in the sink, or if it's really bad, I can wash it in the washing machine. I love the feel of the material. Also really easy to put on and take off. I would definitely give this to any mom expecting a baby girl. The flair is adorable.

      Plain Jane
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      04/05/2021
      WATERPROOF RUFFLE BIB - KEEPSAKE LILAC
      Adorable and holds up well!

      So stinkin’ cute! I’ve washed the bib about 3 times and so far, it looks as good as the day I got it! Very stylish and catches food as expected!

      BStrong
      WATERPROOF RUFFLE BIB - KEEPSAKE LILAC
      03/05/2021
      WATERPROOF RUFFLE BIB LONG SLEEVE - KEEPSAKE LILAC
      Very cute 🥰 might not be so practical

      Very cute! I absolutely love it!My only concern is that it’s difficult to put on. It’s snug on the sleeves entrance. Very thick material.

      Angel
      WATERPROOF RUFFLE BIB LONG SLEEVE - KEEPSAKE LILAC
      03/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      Happy Birthday

      I was searching for a cute bib for my baby to wear for her first birthday cake pictures and as soon as I saw this one I had to have it. The scallop shell design is darling and looked adorable for her photos. It functions very well as a bib too, the extra fabric on the sides kept the shoulders of her outfit from getting messy.

      Jeanette
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      03/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      The scallop style is to die for.

      This bib is so cute!! It's super girly and easy to wear. I love that it's flexible and easy cleaning for a waterproof bib. My baby sister looks super cute with it on and matches lots of outfits. The food catching area definitely does its job because she is a super messy eater. The best part is the company has a lifetime warranty on it!! What is there not to like?

      Kimmo
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      02/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      Adorable AND effective!

      So cute!!!! I bought this bib for my niece. Her mom said she could not find a bib that she wouldn't rip off before the meal was over! My niece is not a fan of bibs and removes them as fast as she can. She tried and tried and could not get this one off! :) She survived her first night of spaghetti with bib on. Not only is this bib adorable, it catches all of the food and is easy to clean. Win, win! Her mom said she would be buying more!

      Lori P
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      02/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      Perfect lightweight, easy to clean bib!

      Love this bib! It’s super lightweight so much more comfortable for baby and easier to take on the go than the silicone bibs. The pink color is a lovely soft, muted pink/ blush. Highly recommend!

      nb
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      01/05/2021
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      Very adorable and high quality.

      This baby bib is very adorable! I got the Scallop Shell color, it is quite pretty. The quality of it is very high. The material is soft and comfortable. The design is very nice, it has extra coverage to keep the baby’s cloth clean. Also, it is easy to clean and dry quickly. Love it! It becomes my favorite baby bib now. Definitely would recommend it!

      Sailormoon
      WATERPROOF RUFFLE BIB - SCALLOP SHELL
      01/05/2021

      Bamboo Beach toys

      Eco-friendly, biodegradable and aesthetically pleasing

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      Silicone Beach toys

      Roll it, fold it, take it with you

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      Poncho Towels

      Dry off, keep warm, hands free

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      Poncho Towels

      PONCHO TOWEL TODDLERS - PARCHMENT (18 months - 3 years old) - Willow + Sim
      PONCHO TOWEL TODDLERS - PARCHMENT (18 months - 3 years old) - Willow + Sim
      PONCHO TOWEL TODDLERS - PARCHMENT (18 months - 3 years old)
      No reviews
      $ 39.99 USD
      Lily pad
      Parchment
      PONCHO TOWEL KIDS - PARCHMENT (3 - 6 years old) - Willow + Sim
      PONCHO TOWEL KIDS - PARCHMENT (3 - 6 years old) - Willow + Sim
      Sold out
      PONCHO TOWEL KIDS - PARCHMENT (3 - 6 years old)
      1 review
      $ 39.99 USD
      Lily pad
      Parchment
      Sandstone

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